Facebook has become a b
ig h
it
in the
world of bus
iness
and soc
ial
l
ife
today. Any bus
iness that
ignores Facebook
is m
iss
ing out on
mass
ive
prof
its
and any cause that does so,
is m
iss
ing out on huge numbers of members and
followers.
Perhaps your object
ive
is not prof
it mak
ing.
It’s a
cause you’re
involved
in and want
to rally people to support
it and jo
in you.
Whatever your object
ives and
goals are, Facebook
is an effect
ive and free platform to do
exactly that.
It’s a
phenomenon that has caught up w
ith the world l
ike flu.
Have you cons
idered creat
ing a Facebook page for your cause or bus
iness?
If not, do
it today.
You’re m
iss
ing out b
ig t
ime.
If yes, and
you’re struggl
ing to attract enough ‘L
IKES’ for
you page, the follow
ing are 10 great t
ips you can
put
into
pract
ice
to ach
ieve
that and develop your cause or bus
iness further:
Write Great
Content
Wr
ite h
igh qual
ity content that’s of great value to your
readers. Content of great value solves problems.
It g
ives s
imple
instruct
ions and
offers solut
ions
to problems.
It
br
ings
what’s new
– to the
ir
area of
interest
– to the
ir
attent
ion.
Content of h
igh value educates your facebook commun
ity of
readers.
It
tells them
what they don’t know and adds knowledge to the
ir knowledge
bank.
Great content g
ives t
imely and cons
istent
updates on
what’s happen
ing,
what has just come up, and
what has
changed
in
the
ir
area of
interest.
Make sure you g
ive your readers enough
informat
ion that
answers any quest
ions that m
ight l
inger
in the
ir m
inds. Read the content as
if you’ve
not wr
itten
it to
answer those quest
ions
in your content as you prepare
it.
Relevant Content
Relevant content
is content
that matches your page’s descr
ipt
ion wh
ich spells out your page’s theme. Prov
ide a clear
descr
ipt
ion of
what your
page
is
about and st
ick
to that all through.
Make sure you don’t dev
iate or get
into th
ings that
you m
ight
f
ind d
iff
icult to
expla
in
in your
content.
Great Tips
If your page
is mostly educat
ional or
informat
ional, prov
ide ‘how
to’.
is helpful,
short and to the po
int t
ips on how to do th
ings and/or
how not to do them. They’re very effect
ive ways of solv
ing
problems.
If there’s a process to be followed, offer them
step by step
instruct
ions.
It s
impl
if
ies the
ir tasks and
solves d
iff
icult tasks.
They w
ill
be del
ighted
in the end
and thank you a lot for solv
ing the
ir problems wh
ich mean a
lot to you and your reputat
ion.
You can also po
int out stages they m
ight be requ
ired to go
through
in
try
ing
to ach
ieve
a goal they’re pursu
ing.
It helps them w
ith the
ir preparat
ions and
ensures they’re ready to tackle the challenges ahead.
Consistency
To beg
in w
ith, your style of presentat
ion should
be easy to understand. People don’t have a lot of t
ime to
interpret
mean
ings
of vague statements and
intr
igues. You must prov
ide value at
the shortest t
ime poss
ible. Hav
ing done th
is, publ
ish qu
ite often to sat
isfy your
readers hunger and cur
ios
ity for
informat
ion and knowledge.
Do not leave your page gather dust. At least,
if not da
ily, or
after two to three days, update them weekly. Show some level of cons
istency to g
ive them a h
int of when
you’re go
ing
to update them next.
Organization
Arrange your content
in a
systemat
ic
manner. Use space, t
ime and categor
ies of your
page thoroughly and effect
ively. M
ix
ing th
ings up w
ill only confuse your readers wh
ile post
ing
irrelevant
th
ings
w
ill
only
irr
itate them.
Post
ing
relevant content BUT at the wrong t
ime w
ill even make them
incensed.
It leads to
them treat
ing
you w
ith
contempt.
Respect your Facebook Community
Your commun
ity of readers and followers are humans. They
have feel
ings,
are sens
it
ive to
issues and
react. Be pol
ite
in your
language. Do not look down upon them or fa
il to answer the
ir quer
ies on t
ime and
effect
ively.
Show them that you do care about them a lot. Leave your emot
ions beh
ind and be
sens
it
ive to the
ir needs.
Cultivate Trust
Trust
is the ep
itome of any deal
ing or bus
iness w
ith humans.
If there’s
no trust, there’s no bus
iness or cause. Avo
id g
iv
ing out prom
ises you
can’t fulf
ill.
If you
must, keep your word and apolog
ize s
incerely
incase you fa
il.
Be n
ice and object
ive towards
your readers.
If you’re offer
ing a product or serv
ice, do not
over-charge them. Del
iver qual
ity product and serv
ice and
follow up on any compla
in.
Feedback
Customers or your page members have a r
ight to
feedback.
If
you update them, reply to comments they make. Of course, you must not reply to
all banal quest
ions and comments but useful and object
ive ones.
It saves
you t
ime
and energy and g
ives your page some object
iv
ity and ser
iousness.
Set a good trend and ach
ieve cred
ib
il
ity w
ith your page.
Check for pr
ivate messages and attend to the useful ones.
Carry out Research or Survey
A very
interest
ing and effect
ive way to
improve
your page’s qual
ity
is carry
ing out a research or survey of your commun
ity.
Ask them relevant and
ins
ightful quest
ions
in a gentle
manner. Ask them
what they’d l
ike to see
on the page and
what they don’t.
What do they want to see qu
ite often?
What do you
need to l
im
it? Ask them
whether the page adds value to the
ir l
ives otherw
ise, there’s no need of wast
ing your t
ime and the
irs on
what’s not
of value to them.
By do
ing th
is, you’ll d
iscover
important po
inters and
ins
ights to
improve the
ir l
ives and mot
ivate them. You’ll be a great
influence
in the
ir l
ives. Make
sure you use your f
ind
ings to
improve your page.
Market Page Aggressively
Use the follow
ing strateg
ies to market your page aggress
ively:-
- Other Social Media Pages
- Email
- Videos
- Your websites and other peoples’ websites
- Recommendations to friends
by members of your page
- Offline strategies etc
Th
is
way your page w
ill attract thousands of followers.